Good Time
Blade Runner 2049
Manifesto (Julian Rosefeldt over)
slow criticism | Between Marketplace and Community

If I have to depend on the market to determine the value of what I’m doing in relation to cinema, observes Jonathan Rosenbaum, then it’s hard to consider myself a free agent, even if I prefer to assume otherwise.

“Back then [in Hungary in the late 1970s], it was the censorship of the politics, and now we have the censorship of the market. What has changed? The climate is the same. If you are a filmmaker, it is always fucked up.”
-- Béla Tarr at the Walker Art Center, Minneapolis, 2012

“Piracy isn’t a victimless crime”, is what we read at the beginnings of an inordinate number of DVDs and Blu-Rays—to which I’m often tempted to reply that capitalism isn’t always or invariably a victimless crime either, especially when the victim turns out to be the consumer. And the fact that piracy is usually regarded as a crime and capitalism usually isn’t should mark the beginning of any clear-headed discussion of who (or what) cinema should belong to.
If “Whose cinema?” is a question that needs to be answered, we first have to add another question, and an even thornier one – “What cinema (or whose cinema) are we talking about?” – before we can even think about formulating an answer. If the cinema that I make with my iPhone is what we’re talking about, I think we can safely say that it belongs to me, at least for the time being. But what if the cinema that I make with my iPhone is partially made up of someone else’s cinema? According to current market standards, the moment I start receiving money in exchange for my own cinema that is partially made up of someone else’s cinema, I become a pirate; prior to that, I’m simply a doodler – which in current market terms means that I’m a critic or an analyst or a fanboy or fangirl or a blogger who wants to share a valueless product with others.
So far, it sounds fairly simple. But insofar as Béla is right, even if you aren’t necessarily a filmmaker, it is still fairly fucked up, because the definition of “value” in these transactions is under the control of the market. And if I have to depend on the market in order to determine the value of what I’m watching or filming or analyzing or simply thinking about – that is, if I have to depend on the market to determine the value of what I’m doing in relation to cinema, then it’s hard to consider myself a free agent, even if I prefer to assume otherwise.
In one way or another, I think that everyone reading these words has to deal with this painful contradiction on a regular basis. The problem is especially acute for filmmakers working with found footage, whether they’re selecting clips to comment on an entire oeuvre (as Mark Rappaport does in I, Dali – or The Rules of the Game), to create a particular definition of cinema in relation to thoughts and memory (as Thom Andersen does in The Thoughts That Once We Had), to illustrate various issues about film theory arising from a meditation on an unseen object (as Ross Lipman does in relation to Alan Schneider and Samuel Beckett’s Film in Lipman’s own Notfilm), or to analyze a particular sequence or film (as any number of Internet bloggers and audiovisual critics and analysts frequently do). It’s an activity that by now has become so common and so compulsive that it has already produced its own reductio ad absurdum exhibits. (One recent example, culled from yesterday’s Facebook: Of Oz the Wizard, which Phil Solomon has dubbed Zorn’s Dilemma [or Frampton Comes Alive] and which I prefer to categorize as the madness that becomes possible to those with a lot of free time on their hands.)
I would argue that there are two main moral compasses for establishing temporary ownership by consumers when it comes to cinema: one is the marketplace and the other is the community that receives the results of this temporary ownership. Neither should be regarded as absolute. One could argue that downloading a film from the Internet whose value is unrecognized by its legal owner might be doing that owner a favor, even if no payment is involved, by revealing the value of that film. One could also argue that pirating an independent film whose maker depends on royalties is doing that filmmaker a serious injustice and injury. The marketplace communities and the pirate communities are hardly the same, even if their interests occasionally (if paradoxically) might coincide with one another, and each community within each sphere needs to be judged according to its own code of ethics as well as our own. Insofar as there are times when some of us might feel, as cinephiles, that we are owned and operated by a cinema owned and operated by others, we might want to break our chains and then, to mix metaphors and serve dialectics, take those chains home with us, to serve our own purposes.

Jonathan Rosenbaum is a film critic. He was the head film critic for the Chicago Reader from 1987 until 2008. Among his books are Goodbye Cinema, Hello Cinephilia; The Unquiet American; Movie Wars; Abbas Kiarostami (with Mehrnaz Saeed-Vafa); Movie Mutations (coedited with Adrian Martin).